Social media and the 4th district candidates
Gause is not garnering a whole lot of fans on his page at Facebook. He seems to send updates every other week or so. His last was January 22nd. I do know this much, he is a true republican, no doubt about that reading some of the postings on his wall. He comes across to me as an anti-abortion, fiscal conservative and anti-Obama Republican. That aside, he has posted some informative stuff such as free tax service from the United Way, and this little piece – Today we observe the accomplishments of Dr. Martin Luther King and his vision of equality for all. Let us also acknowledge the contributions his widow Coretta Scott King had in making this day possible 15 years following MLK’s assassination. She sacrificed much to support her husband as he fought to end the plight of many. – which left me a bit surprised, but was glad to see someone acknowledge King’s other half while celebrating MLK. As for his Twitter account, he has been non-existent since his announcement about joining the 4th district race back in August of ’09 He does have nine follower though.
I like the way Ms. Carter is working her social sites. Her Facebook fan page is constantly updated with her latest visit to one group or another. She then backs that up with tweets to her Twitter friends. She has fresh lively info that lets you know exactly what she is doing, and where she will be soon and her position on current events. I don’t know if she has a professional doing this, or is doing it with the help of her kids, but she is miles ahead of the others when it comes to connecting to the voter in a digital way. She has 755 fans at her Facebook fan page, and the number will increase significantly as we head into the summer months. At her Twitter page, she tweets about everything she is doing. She tweets before she meets with a group, then tweets afterwards letting us know she enjoyed their time. I like the fact that she is following some 115 persons as of today. I bet that number rises as well. She seems to want to connect to her constituents and be as informed as possible about them. If she had a (D) behind her name, she would give the other (D)’s run they would not soon forget.
You would think that the incumbent would have a sleek, well ordered, and efficient setup. Well you would be wrong with Hank. He needs to light fire under the social media guy/gal, whose only job is to monitor such things, and keep his Facebook/Twitter stuff up to date. His Twitter page is pedestrian. He should change the default to something else. He is following 113 people, but should have more than 18 followers. His last tweet was late January. Unlike Liz Carter, he does not give you a blow by blow account of his comings and goings. That may change if he feels that he is getting some pressure from his challengers. His Facebook page gets regular updates, mainly press release type stuff and is much more interesting than his tweets. He does have 539 fans so far, and his fans are active on his page, giving him their support. As an incumbent, he can afford to come to the game late, but not too late.
Vernon came to the game late. When I first posted a listing of the various candidate sites, only Connie Stokes was less visible. Vernon’s fan page was empty, and he had one tweet to his credit. His still has that one tweet, but he has gotten a few followers since then, though they have nothing to follow right now. Vernon has taken his Facebook profile up a few notches. He still has a ways to go to reach Hank or Liz, and he can start by getting some updates out there. He already has 152 fans, and I am pretty sure they, like I would like to see more info about his campaign and his positions on some issues. Hell, he could just browse on over to Liz Carter’s Facebook/Twitters sites and take a cue from her. After all he doesn’t need to re-invent the wheel.